Creative solution /
Strate is entrusted to mitigate risk and bring efficiencies to all financial transactions in South Africa’s financial market. We provided creative brand strategy, brand identity evolution and a total reinvention of brand visual language assets across all collateral and media. Clean, minimalist geometric graphic style with a streamlined and simplified high contrast logo, sophisticated monochromatic photography and a distinctive ultraviolet colour accent. Strategically simplifying the concept of the big data ecosystem, and exploring contrasts that balance human + technology, clarity + complexity, trust + delight. The result is bold and agile, yet understated.
Visual Poetry for BrandQuantum International / 2019
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