Creative solution /
Logo design, concept development, brand assets and digital media grids for the 2021 R&Y new applicant awareness campaign - the Worst Ad of the Year Awards. The solution is a Bauhaus, Mondrian and mid-century geometric abstraction-inspired bright and bold graphic visual language, ownable and with highly visible. The tone is an 'almost awkward' 80's retro twist, with a colour clash of the recognisable R&Y red / yellow primary colour palette with 2D/3D abstract pattern elements perfect for animation.
/ 2020
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