Creative solution /
Corporate identity integration and visual language refinement for Nedbank Business Banking. Strategic 'bigger picture' thinking aligned the brand with the 360° holistic positioning of Wholeview™ Business Banking, represented by the integrated purity of the circle motif. Key design cues comprised a sophisticated muted colour palette, a multi-dimensional, symmetrical, Afro-centric circular, geometric pattern language, and textural, ethereal imagery that captures the brand's new perspective.
Deliverables included analysis and adjustments to the Nedbank Business Banking brand mark with a logo lock-up grid solution, roll out of new approach brand collateral and revitalised social media presence, plus a new identity standards manual.
The result is a creative concept that balances the Nedbank group corporate visual guidelines with a refreshed branding style. Our new brand vision and branding system was adopted at Group level and carried forward consistently to other divisions: Nedbank Corporate and Investment Banking, Nedbank Private Wealth and Nedbank Insurance with brand refresh projects for those divisions.
Visual Poetry for BrandQuantum International / 2018
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