Creative solution /
A refreshed brand identity, visual language and packaging development for Muscle Plus, created and endorsed by body building champion and Mr South Africa, Unathi Fabe. The concept of a dynamic M insignia in hard steel, with a gold plus symbol signifying the proven professional and advanced product packed with additional benefits and latent power that yields undeniable results - the gold standard in nutritional science and sporting excellence.
Visual Poetry in collaboration with Fire Engine Creative Intelligence / 2019
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