Creative solution /
Pro bono work for the Johannesburg Youth Orchestra Company - a new brand identity of abstract sound waves, representing the tempo and layered rhythms of music, diversity, the synergy of team work and the essence of an orchestra - individuals uniting to create something beautiful. The JYOC's new brand positioning of 'the sound of possibility' links into the brand's vibrant colour palette and a rainbow motif, a symbol of hope, growth and creativity.
/ 2014
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