Creative solution /
The Hulamin identity and visual language was injected with a fresh brand purpose - to lead an innovative, greener future where aluminium is the sustainable silent support that enhances our daily lives. This concept was interpreted through the bold application of fresh, bright green and use of silver, futuristic imagery with a human touch - making the industrial approachable. The evolved brand mark was streamlined, corporate collateral, annual report, brand environment and brand guidelines were refreshed, including a brand engagement campaign for the industry leader's 75th anniversary.
Visual Poetry for BrandQuantum International / 2015
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